The "3D Image Creative Design" course integrates digital media specialization with the development of Song Dynasty architecture digital products through school-enterprise collaboration. This curriculum adheres to the principles of "school-enterprise synergy, cultural education, and specialized-innovation fusion," employing a three-stage progressive educational model that combines "assignment-artwork-product" with "innovation-creativity-entrepreneurship." The teaching process follows a "2-6-2" approach, utilizing flipped classroom techniques for pre-class self-study and post-class practical application. The evaluation system incorporates three-tier indicators, six-dimensional assessment, and value-added empowerment, achieving comprehensive evaluation. The case study section elaborates on the specific development process of the "Pillar" mortise and tenon building block product. While cultivating professional skills, this course emphasizes the development of innovative thinking, teamwork, and business operation capabilities, thereby achieving an organic integration of industry-education collaboration, teaching innovation, and social service.