Research on behavioural differences in the processing of tenant listing information: An eye-movement experiment

This study uses eye-movement technology to validate the need for online comments to be introduced into the internet rental model and to investigate the factors influencing tenants’ behaviours in the processing of information and decision-making. It has been found that the online review system could significantly increase the rate of house-viewing decisions. Tenants’ decisions were more affected by subjective comments, which were mainly affected byregression behaviours. Gender factors have an impact on information processing, but not on decision-making. The housing type factor does not affect information processing but has a significant effect on decision-making behaviour.