Optimal Model Combination of Cross-border E-commerce Platform Operation Based on Fractional Differential Equations

This article takes cross-border e-commerce platform operation receipts as the research object. It uses fractional differential equations to construct a market demand function jointly affected by channel radiation range, price, and price differences. The study results show that the heterodyne effect of cross-border e-commerce guarantees the competitive position of the market incumbents of the cross-border e-commerce platform. The article also illustrates the effectiveness and practicality of the cross-border e-commerce supply and demand fractional differential matching decision-making method.