In order to improve visitors’ satisfaction with the red cultural creative products of Fang Zhimin Memorial Hall and promote the dissemination of Fang Zhimin’s red revolutionary spirit, in this essay, the KANO model research method is used as the basic framework and the visitor data is used as the basis to explore the innovative design preferences and perceptual demand elements of visitors to the red cultural creative products of Fang Zhimin Memorial Hall. In view of the cultural attributes of the red cultural creative products of Fang Zhimin Memorial Hall, in this essay the visitors’ preferences and preferences are used, and the three-level method of cultural research theory is used to establish the design points of cultural creative products. Finally, a series of cultural creative products as the material carrier of Fang Zhimin’s red revolutionary spirit are designed and studied to promote the diversified development of red culture.