The author uses the ARCS model in a combination of ideological and political education and classroom teaching in colleges and universities, and the theory of the ARCS model is based on theory and based on the ARCS model, and related ideas are proposed in this article. teaching in the halls of ideological and political discipline. First of all, 460 questions were divided from the questionnaire database, 440 questions were returned, and 95.7%, the author analyzes the motivation problems of college students in the process of ideological and political learning, and then takes the ARCS motivation model as the framework, from the perspective of motivation analysis, attention, relevance, confidence and satisfaction, the paper puts forward corresponding motivation stimulation strategies, finally, it combines the ARCS model with relevant teaching, and analyzes the case. Practice has proved that ARCS model has a good fit with the teaching of ideological and political courses, which can effectively improve the level of students’ motivation to learn ideological and political courses, and thus improve the learning efficiency.