Applied Mathematics and Nonlinear Sciences
Journal license

Journal

Applied Mathematics and Nonlinear Sciences


Volume
& Issue

Volume 8, Issue 2


Published
on

November 15, 2023


Pages


DOI

Article

The Path of Integrating Curriculum Civics into Advertising Design Teaching in Higher Vocational Colleges and Universities Based on Big Data Analysis

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Authors

Yinghong Tao Affiliation:
School of Architecture and Design, Lishui Vocational & Technical College, Lishui, Zhejiang, 323000, China.


Abstract

In order to cultivate advertising design applied talents, this paper firstly combs through the status quo of the current teaching system of advertising design and designs the model of advertising design teaching system under the concept of curriculum ideology and political education. Secondly, on the basis of the classical division clustering algorithm, by adding a fuzzy set, fuzzy clustering and fuzzy center of mass and explaining the importance of distance, a weighted fuzzy clustering teaching quality evaluation model based on big data analysis is designed. In the end, the teaching model was employed to evaluate the clustering of teaching quality by accumulating educational data. The percentage of excellent teaching quality in the clustering results is about 0.35, the smallest average percentage is failing and average, which are 0.12 and 0.11, respectively, and the highest average weight is the teacher’s professional knowledge and the student’s learning achievement, which are 0.12 and 0.125, respectively.


Keywords

Divisive clustering algorithm, Weighted fuzzy clustering, Big data analytics, Curricular ideology, Teaching advertising design, 97C70


Citation

Tao, Y. (2023). The path of integrating curriculum civics into advertising design teaching in higher vocational colleges and universities based on big data analysis. Applied Mathematics and Nonlinear Sciences, 8(2). https://doi.org/10.2478/amns.2023.2.01152

Published by: Engineering Journals

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