In order to accelerate the efficiency of urban traffic operation in tourism and maximize the efficiency of urban traffic operation. This paper conducts systematic research on urban traffic conditions and proposes the construction of an intelligent urban traffic management system. First of all, the system structure is designed from the whole, and the system is divided into the information collection stage, the information processing stage, and the information release stage to clarify the functions that the system needs to realize. The design of the system includes queries for road conditions, bus transfer, walking navigation, and background management of each functional module. By building a good system development environment, system functions can be realized in code. Visitor satisfaction was evaluated using the fuzzy comprehensive evaluation method, and simulation experiments were carried out to evaluate the system’s optimization effect. The satisfaction of tourists in terms of convenience and comfort is improved compared with that before the use of the system. After the implementation of the intelligent traffic management system, the delay time of the intersection with the most complex road conditions in peak hour E is reduced by 19.8 s. The delay time in the peak hour is reduced by 4 s. It shows that the system improves the satisfaction of tourists in terms of convenience and comfort reduces the possibility of congestion for the tourists and the residents to travel, and improves the utilization rate of the road. The utilization rate of the road.