In recent times, generation of big data takes place in an exponential way from diverse textual data sources like review sites, media, blogs, etc. Sentiment analysis (SA) finds it useful to classify the opinions of the big data to different kinds of sentiments. Therefore, SA on big data helps a business to take beneficial commercial understandings from text based content. Though several SA approaches have been presented, yet, there is a need to improve the performance of SA to interpret the customer's feedback and increase the product quality. This paper introduces a novel social spider optimization based feature selection based wavelet kernel extreme learning machine (SSO-WKELM) model. The proposed model initially undergoes pre-processing to remove the unwanted word removal. Then, Term Frequency -Inverse Document Frequency (TF-IDF) is utilized as a feature extraction technique to extract the set of feature vectors. Besides, a social spider optimization (SSO) algorithm is utilized for feature selection process and thereby achieves improved classification performance. Subsequently, WKELM is employed as a classifier to classify the incidence of positive or negative user reviews. For experimental validation, a Product review dataset derived from Amazon along with synthetic data is used. The experimental results stated the superior classification performance of the SSO-WKELM model.