Research on Marketing Management Innovation and Planning Methods under Deep Learning Framework

In the context of big data, with the increasingly fierce competition in the enterprise market, many enterprises must do a good job of marketing management innovation and planning method research in order to survive so as to improve the level of enterprise marketing and management. In this paper, the precision marketing system is designed in detail from the perspective of big data, based on the overall system of precision marketing management. The experiment in this paper selects Company A as the research object, analyzes the data using the K-means clustering method, and constructs the user portrait. In this study, the users of Company A are categorized into interactive users, target users, exploratory users, and acquisition users. After applying the precision marketing strategy proposed in this paper, the sales share of all four types of interactive users, targeted users, exploratory users, and acquisitive users has improved. For example, the sales share of targeted users in the Asia region has improved by 3.43%.